Available for October '26

We design brands and digital products.

Brand Strategy, Identity, Websites & Product Design - all built together as one system that people recognise, remember and trust.

35+ Happy clients

"Working with Sandeep felt like having a seasoned design partner who truly understood our vision for Zenduit and brought it to life in ways we hadn't even imagined."

Vishal Singh

Co-founder of Zenduit

"Working with Sandeep felt like having a seasoned design partner who truly understood our vision for Zenduit and brought it to life in ways we hadn't even imagined."

Vishal Singh

Co-founder of Zenduit

Services that supercharge your business.

What we work in:

Figma

Framer

Webflow

Rive

Jitter

Blender

Trello

ChatGPT

Claude

Github

Shopify

Squarespace

Aftereffects

Premiere Pro

Brand Strategy & Social Media

Brand & Social Media Strategy

Logo & Brand Guidelines

Illustration & Motion Graphics

Website & Landing Pages

Product & App Design

Signage, Packaging & Print

Video Ads & Explainers

How We Help Businesses
Solve Real Problems

Most businesses treat brand and product as two separate problems, solved by two separate teams. We don't feel that works — because customers never experience them apart. From the first spark of positioning to the smallest UI detail, we build both, brand & product, as one system, so every touchpoint feels like it came from the same place.

Brand Clarity

Before any design work starts, we figure out what you actually stand for — who you're for, what makes you different, and why anyone should remember you. Without this, everything built after it is just guesswork dressed up as design.

Includes:

Market Research

Competitor Analysis

Value Proposition

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Brand Identity

Your logo, visual language, and voice — designed as one coherent system, not a one-off logo file. Something your team can actually use consistently, across every touchpoint, without a designer hand-holding every time.

Includes:

Brand Guidelines

Logo Design & Usage

Verbal Identity

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Product Design

Websites, apps, dashboards — the actual experience your customers interact with everyday. Every screen, flow, and interaction is designed to feel like a natural extension of your brand, not a disconnected "tech version" of it.

Includes:

UX Research & Strategy

UI & Systems Design

Website & Product Design

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Experience

Recognition doesn't come from a rebrand. It comes from showing up the same way, every time, for long enough that people start to notice. We set up the systems that make that consistency easy to maintain, both online and in the real world.

Includes:

Signage

Presentation Design

Sales Booth Design

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Simple pricing.
Exceptional designs.

Clear costs, no hidden fees. Select from monthly subscriptions or individual project rates.

Subscribe

Subscribe via Razorpay & set up an on-boarding call.

Request

Request whatever service we offer, from branding to web design.

Receive

Receive your design within 48 hours on average.

Pause or cancel anytime

Subscription design services for brands who move fast.

Subscription design services for brands who move fast.

Lightning Bolt

Slots available

Work with us today

Skip the agency markup and work directly with experienced designers.

Unlimited Design

One flat monthly rate for unlimited design requests. Ideal for ongoing design requirements.

$1,500

/ month

2 Weekly Progress Meetings

Pause or cancel anytime

Multiple Brands

Unlimited requests

Avg. 48 hour turnaround

Framer development

Single Project

Comprehensive design services for any project scope. Ideal for one-time design needs or individual tasks.

Clearly defined scope

Fixed timeline

Unlimited Revisions

Milestone updates

Trusted by founders worldwide

Trusted by founders worldwide

Hear from what our clients have to say.

35+ Happy clients

The new UI design cut our customer support tickets in half. It's been a game-changer for us.

Karen Riviera

Sr, Product Manager at Zenduit

The new UI design cut our customer support tickets in half. It's been a game-changer for us.

Karen Riviera

Sr, Product Manager at Zenduit

Working with Sandeep felt like having a seasoned design partner who truly understood our vision for Zenduit and brought it to life in ways we hadn't even imagined.

Vishal Singh

Founder at Zenduit

Working with Sandeep felt like having a seasoned design partner who truly understood our vision for Zenduit and brought it to life in ways we hadn't even imagined.

Vishal Singh

Founder at Zenduit

Our website and mobile app's conversion rate improved significantly thanks to Sandeep's expertise.

Dr. Madhav Chouhan

Founder at Pratham

Our website and mobile app's conversion rate improved significantly thanks to Sandeep's expertise.

Dr. Madhav Chouhan

Founder at Pratham

Our website and mobile app's conversion rate improved significantly thanks to Sandeep's expertise.

Dr. Madhav Chouhan

Founder at Pratham

Sandeep's design approach brought clarity to our complex data visualizations. Our users are thrilled!

Pragati Randhawa

Sr. Data Scientist at Eyeris

Sandeep's design approach brought clarity to our complex data visualizations. Our users are thrilled!

Pragati Randhawa

Sr. Data Scientist at Eyeris

Sandeep's design approach brought clarity to our complex data visualizations. Our users are thrilled!

Pragati Randhawa

Sr. Data Scientist at Eyeris

We usually use Common Practice for our clients' rebranding efforts and more often than not their work always exceeded our expectations. It's given us a competitive edge in our industry.

Sadan Ram

Founder at Pipeline Velocity

We usually use Common Practice for our clients' rebranding efforts and more often than not their work always exceeded our expectations. It's given us a competitive edge in our industry.

Sadan Ram

Founder at Pipeline Velocity

We usually use Common Practice for our clients' rebranding efforts and more often than not their work always exceeded our expectations. It's given us a competitive edge in our industry.

Sadan Ram

Founder at Pipeline Velocity

The redesign transformed our brand image. We've seen a 30% increase in engagement since launch.

Sourabh Kulesh

Sr. Editor at The Times of India

The redesign transformed our brand image. We've seen a 30% increase in engagement since launch.

Sourabh Kulesh

Sr. Editor at The Times of India

The redesign transformed our brand image. We've seen a 30% increase in engagement since launch.

Sourabh Kulesh

Sr. Editor at The Times of India

Your questions
answered.

Your questions
answered.

01

How long does a typical project take to complete?

Project timelines depend on the scope of work. Smaller projects typically take 2–3 weeks, while more comprehensive engagements usually take 1–2 months. After our initial consultation, you'll receive a clear timeline with defined milestones—no unexpected delays or shifting deadlines.

02

Can you work with my existing brand and designs?

Absolutely. Whether you're refining an existing brand or expanding it, every design is created to feel consistent with your identity, guidelines, and overall brand experience.

03

What makes your design process unique?

Our process is built around clarity. We take the time to understand your business, audience, and goals before exploring visual solutions. Every decision is intentional—creating brand and digital experiences that are distinctive, scalable, and designed to perform long after launch.

04

Do you offer ongoing support after the project is completed?

Yes. Every project includes 30 days of post-launch support for minor updates, guidance, and any questions you may have. If you need ongoing design support beyond that, we also offer flexible monthly retainers.

05

How do you handle confidentiality and IP rights?

Your work stays confidential from start to finish. Once the project is complete and payment is settled, you'll own the full rights to all final deliverables.

Still not sure?
Book a free discovery call.

Still not sure?
Book a free discovery call.

Learn more about how we work and how we can help you and your business take the next step.

Learn more about how we work and how we can help you and your business take the next step.